A legacy of courage, faith & family
Homemade Marinated Chicken (HMC) is more than a family business — it is a story of perseverance and hope. What began as a humble livelihood has grown into a trusted brand serving families and communities across Mindanao with convenient, delicious, and affordable lechon manok.
From our family to yours
Homemade Marinated Chicken (HMC) is more than a family business — it is the legacy of my courage, faith, resilience, and unwavering commitment to a dream of providing a better life for my family. What began as a simple and humble livelihood has, through years of hard work, sacrifice, and perseverance, grown into a trusted brand that proudly serves families and communities across Mindanao with convenient, delicious, and affordable lechon manok.
As the Chief Executive Officer of HMC Lechon Express, I have learned that the true foundation of every successful business is trust. It is because of the trust and support of our customers, employees, business partners, and the communities we serve that HMC has continued to grow and expand throughout Mindanao.
At HMC Lechon Express, we treat our customers as members of our extended family, our employees as our greatest asset, and our business partners as valued collaborators who believe in our vision and share our passion for growth and excellence. Every chicken we prepare reflects our unwavering commitment to quality, consistency, food safety, and customer satisfaction.
As we continue to grow, we remain steadfast in our mission to serve every Filipino family with delicious, high-quality, and affordable lechon manok while staying true to the values upon which HMC was built. We embrace innovation, adapt to the changing needs and preferences of our customers, and continuously improve our products, services, and operations to ensure that every HMC experience exceeds expectations.
To our valued customers, thank you for making HMC Lechon Express a part of your family meals, celebrations, and cherished moments. To our dedicated employees, thank you for your loyalty, passion, and tireless commitment to excellence. To our trusted business partners, thank you for believing in our vision and for helping us bring the HMC experience to more families and communities.
As we look toward the future, we remain committed to growing with integrity, serving with excellence, and creating lasting value for every customer, employee, business partner, and community we are privileged to serve. Together, we will continue building not only a successful business, but a legacy of quality, trust, and heartfelt service that future generations can be proud of.
With Gratitude,
Loresaldo Salcedo Cosido
Chief Executive Officer
A Journey of Perseverance and Hope
The story behind Homemade Marinated Chicken (HMC)
Before Homemade Marinated Chicken (HMC) became a trusted household name, there was Andot's Lechon Manok — the humble beginning of a father's dream and a family's extraordinary journey. Established in 2008 in front of the public wet market in Tambulig, Zamboanga del Sur, Andot's Lechon Manok became the owner's first successful venture. More than a source of income, it was the family's bread and butter, an answered prayer, and the first proof that hard work and faith could transform dreams into reality.
The business was named after the owner's third child, Andrei, lovingly called "Andot" by the family. As the youngest among the three children at the time, he brought immeasurable joy into their lives and became the inspiration behind a name that would eventually earn the trust and loyalty of countless customers. For years, Andot's Lechon Manok flourished and established itself as a respected local brand.
Yet, as with many entrepreneurial journeys, success was not permanent. Financial hardships forced the business to close its doors — an outcome every entrepreneur fears. For many, it would have marked the end of a dream. For the owner, however, it became the beginning of a greater purpose.
Refusing to surrender to failure, he relied on his knowledge, discipline, perseverance, and an unwavering commitment to provide a better future for his children. With limited resources, he ventured into the distribution of dressed chicken, determined to rebuild what had been lost.
Without enough capital to purchase a refrigerated delivery vehicle, he transformed the family's orange Bongo truck into a makeshift insulated transport unit. He constructed a rectangular plywood enclosure over the truck bed, lined it with insulation foam, spread a blue tarpaulin across the floor, and surrounded the cargo with blocks of ice to preserve the freshness of the chicken during transport. While others saw an unconventional vehicle, he saw opportunity. Every journey the truck made became a symbol of resilience, ingenuity, and the relentless determination of a father who refused to let circumstances dictate his future.
The years that followed tested him in every possible way. As a dressed chicken distributor, he endured financial losses, broken expectations, disappointments, and repeated failures. Yet he remained steadfast, drawing strength from the simple principle that guided his life: "No pain, no gain." Every setback became another lesson, every failure another stepping stone toward the future he envisioned for his family.
When that venture also came to a heartbreaking end, he was left with little more than the modest savings he had accumulated over two years of hard work. To many, it appeared to be yet another defeat. Some questioned his decisions, while others openly doubted his ability to recover. But the owner refused to allow failure to define his story. He understood that challenges are not roadblocks — they are opportunities to begin again with greater wisdom and stronger resolve.
Determined to rise once more, he returned to the business he knew best: rotisserie chicken.
One quiet evening, with only a small amount of capital remaining on the table, he sat holding a notebook and a pencil borrowed from one of his children. Under the dim light, he tirelessly wrote, erased, and rewrote possible business names. He initially considered naming the business after his fourth or fifth child — Harley Miguel Cosido or Hevency M. Cosido. Yet his love for his children was equal, and he could not bear the thought of making any of them feel less cherished than the others.
Weeks of reflection eventually led him to a profound realization. The true inspiration behind the business was never just one child — it was the entire family and the journey they had endured together.
Every chicken was prepared at home, marinated not only with carefully selected ingredients but also with love, sacrifice, hope, and the unwavering determination of a father who refused to let hardship steal his family's future. From that realization emerged the name Homemade Marinated Chicken (HMC) — a name that represents far more than a product. It embodies resilience, perseverance, faith, and the unbreakable bond of family.
The road to success was far from easy. HMC faced numerous obstacles that nearly forced it to close its doors. Rising costs, operational challenges, and financial uncertainty continually threatened the business's survival. Yet every obstacle strengthened the owner's resolve. With the unwavering support and sacrifices of his children, he persevered through every storm, refusing to allow another dream to disappear.
Today, Homemade Marinated Chicken (HMC) stands as living proof that perseverance can overcome adversity. From its humble beginnings in a family kitchen, HMC has grown into a trusted local brand headquartered in Aurora, Zamboanga del Sur, with its commissary located in Barangay San Jose, Lovers Lane, and several branches serving communities across Mindanao.
More than a successful rotisserie business, HMC is a legacy of courage, resilience, faith, and unconditional love. It reminds every aspiring entrepreneur that failure is never the end of the journey — it is often the foundation upon which greater success is built. Behind every serving of HMC is a father's promise kept, a family's sacrifices honored, and an enduring testament that when determination is fueled by love, even the greatest setbacks can become the beginning of something extraordinary.
Every detail tells our story
Even the HMC logo carries the heart of our journey.
The color yellow
Symbolizes joy, optimism, and the owner's children, whose love gave him the strength to keep moving forward.
The color red
Represents the countless sacrifices — the blood, sweat, and tears poured into building the business from nothing.
Lechon Express
Reflects the company's commitment to serving delicious, convenient, and satisfying meals.
The flame
Signifies the traditional charcoal-fired rotisserie method that gives HMC its signature flavor.
The two chickens
Carrying the HMC initials, they symbolize the owner and his children, united in carrying the family's dream forward.
The name HMC
Homemade Marinated Chicken — resilience, perseverance, faith, and the unbreakable bond of family.
Mission & Vision
Our Mission
We are dedicated to serving delicious, high-quality, and affordable rotisserie products prepared with the highest standards of food safety and excellence. We continuously improve and innovate our products, services, and operations to meet the evolving needs of our customers. We value our employees as our greatest asset and foster a culture of respect, teamwork, and growth. Through exceptional customer service, integrity, and commitment to quality, we aim to build lasting relationships and earn the trust of every community we serve.
Our Vision
To become the leading and most trusted rotisserie brand, setting the standard for quality, affordability, innovation, and customer satisfaction while creating meaningful experiences for both our customers and employees.
Founding Story & Growth
Business name
Homemade Marinated Chicken
Entity type
Sole Proprietor
Established
September 8, 2017
Industry
Food Industry
Homemade Marinated Chicken (HMC) offers a convenient, high-quality, and affordable meal. Cooked on traditional charcoal-grilling techniques, HMC delivers a signature golden-brown, deeply smoky flavor on the outside while maintaining maximum juiciness on the inside.
History
Founded on September 8, 2017, in Taguitic, Lanao del Norte, HMC began as a small-scale grill operation run personally by Loresaldo Salcedo Cosido. Guided by a passion for authentic flavor and customer satisfaction, the business quickly developed a loyal local customer base.
Mobility & Market Expansion
To capture growing demand and reach a wider audience, HMC upgraded its grilling operations into a custom-built motorcycle cart unit. This mobile business model allowed HMC to bring fresh, hot, flame-grilled chicken directly to high-traffic events, including local fiestas, tabo, and night markets.
The humble beginning
2008
Growing the dream
2013
Mobile grill cart era
2017
Reaching more communities
2020
HMC today
2024
Target Consumers
Household
Branches
Mindanao
Signature Flavor
Sweet & salty marinade, charcoal-grilled to a golden-brown, smoky finish.
Become a Business Partner
Why HMC Lechon Express?
At HMC Lechon Express, we value our customers, employees, and business partners as an extension of our own family. We are committed to preserving the values upon which our business was founded — commitment to quality, hard work, and genuine service.
By partnering with HMC Lechon Express, you become part of a brand built on strong family values, customer trust, operational excellence, and a shared commitment to creating lasting value for every community we serve.
Benefits of Partnership
Established & Trusted Local Brand
HMC Lechon Express has earned the trust and loyalty of its customers through years of consistently serving delicious, high-quality, and affordable lechon manok.
Strong Brand Recognition
HMC has built a recognizable and respected brand within the local community. Its commitment to quality and customer satisfaction has established a loyal customer base and a positive brand image.
Continuous Business Support
HMC is committed to the success of every business partner. Franchisees receive continuous operational and business support from the HMC team, including but not limited to:
- Comprehensive training and retraining programs
- Operations and quality control guidance
- Marketing and promotional support
- Business consultation and performance monitoring
- Ongoing technical and operational assistance
- Regular updates on systems, standards, and best practices
Qualifications
To qualify as an HMC Lechon Express business partner, applicants must successfully satisfy the following requirements, including but not limited to:
Commitment and Dedication
Potential business partners must be committed and dedicated to the business. They should not be solely profit-oriented but must also uphold and support the company's Vision, Mission, and Core Values.
Experience
Potential business partners should possess the necessary knowledge and experience in managing a business. They must understand both the opportunities and challenges involved in business operations.
Financial Stability
Potential business partners must have sufficient financial resources to sustain the business and support the owner's long-term vision and strategic direction.
Long-Term Goals
Potential business partners should have a long-term perspective and be committed to setting and pursuing goals that contribute to the sustainable growth and success of the business.
Ready to partner with HMC?
Send us your Franchise Application and our team will reach out with the details.
Straight from the table
"The lechon manok disappeared in minutes at our reunion. That sweet-salty charcoal flavor tastes just like home."
Marisa Villanueva
Home Cook, Zamboanga del Sur
"We order HMC for our fiestas every year. Consistent quality, golden crispy skin every single time."
Dennis Ramos
Community Organizer
"We had HMC cater our family celebration. Flawless service and the lechon manok was the talk of the day."
Angelo & Kaye
Loyal Customers
"Been ordering since the Andot's days. The marinade is unmatched — nothing else comes close."
Tita Baby Cruz
Loyal Customer
Ready to taste the difference?
Order today, find a branch, or book us for your next celebration.